BA 223: Principles of Marketing

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Program
Business Administration Program
Credits 4 Lab Hrs per Wk 0 Lecture Hrs per Wk 4
Lec/Lab Hrs per Wk
0
Explores a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: RDWR 115 and MTH 105 or equivalent placement test scores; BA 101.